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This web site mapsbymathison.com has the following in the web page, "It may be real or imagined." Our analyzers noticed that the webpage also stated " Either way you need a map." The Website also said " I have 30 years of experience in creating illustrated maps for novelists, journalists, scientists, and scholars. Maps help your reader get oriented. Beyond that basic need, an illustrative map brings visual flavor to a book, adding extra value to your writing. My specialties include birds eye views, maps that include icons of features or landmarks, antique-style maps, and artist renderings of vanished history. Please also visit Art by Mathison." The website's header had maps as the most important optimized keyword. It is followed by map illustrations, birds eye views, and illustration which isn't as highly ranked as maps. The next words mapsbymathison.com used was custom maps. technical illustrations was included but will not be seen by search engines.